Marketing

News / Online

Buy-now-pay-later travel solution Uplift acquired for $100M

By Mitra Sorrells | July 27, 2023

Upgrade, which offers banking, credit and payment products directly to consumers, has acquired Uplift, which provides solutions used by more than 300 airlines, cruise lines and hotel chains in the U.S.... Read More

Interview / Startups

Uptrip - Launch pitch at Phocuswright Europe 2023

By PhocusWire | July 25, 2023

Uptrip rewards travelers every time they fly with digital trading cards that provide perks such as free Wi-Fi or lounge access. Read More

News / Online

How Chinese OTAs turned around 3 years of COVID isolation

By Gary Bowerman - Phocuswright | July 24, 2023

Phocuswright analyst Gary Bowerman explores the strategies Chinese OTAs have taken to remain competitive over the last few years. Read More

From Our Partners / Technology

Navigating economic downturns: The power of travel tech

By Arden Agopyan - HotelRunner | July 24, 2023

The growth of the travel technology industry amidst economic uncertainties underscores its resilience and the pivotal role it plays in the broader economic landscape. Read More

News / Technology

Tripadvisor integrates OpenAI for travel planning

By Mitra Sorrells | July 19, 2023

Tripadvisor's new tool leverages the platform's more than one billion user-generated reviews and opinions to generate personalized itineraries using OpenAI's technology. Read More

From Our Partners / Online

How hotels can drive greater customer lifetime value

By Carl Bleich - Bloomreach | July 12, 2023

Discover how hotels can implement effective strategies to increase customer lifetime value and drive revenue. Read More

News / Distribution

Sabre expands retailing capabilities for hotels

By Mitra Sorrells | July 10, 2023

Sabre's acquisition of Techsembly is intended to help its hotel partners provide a comprehensive trip planning and shopping experience for guests. Read More

News / Online

4 key insights from Phocuswright Europe 2023

By Derek Catron | June 21, 2023

Clearing up a mystery over Airbnb’s marketing spend, balancing interests in the travel experience sector, calling for action on climate — they were all key moments during last week's conference. Read More

News / Technology

European regulators charge Google with breaching antitrust laws

By Linda Fox | June 15, 2023

The regulatory body said it "takes issue" with the search giant giving preference to its own display advertising technology. Read More

News / Online

Online travel giants Q1 marketing spending shows wide variance

By Mitra Sorrells | June 6, 2023

Expedia Group spent the highest percentage of revenue on marketing while Airbnb spent the least and focused on expanding brand awareness and balancing supply and demand. Read More

Opinion / Online

Influencers v. advertisers - why travel marketing is transforming

By Noa Greenfield - Travelier | June 5, 2023

Today’s travelers are turning to social media to inspire their next trip; travel markets should adapt accordingly. Read More

From Our Partners / Technology

Could non-personalization hold the key to retailing success for airlines?

By Sabre | May 31, 2023

Arguably the biggest challenge facing the airline industry centers around how to put the traveler at the center of the decision-making process. Read More

News / Technology

Travel’s ChatGPT adventure raises hopes and questions

By Derek Catron | May 26, 2023

PhocusWire’s latest roundup of how travel companies are utilizing ChatGPT shows a wide range of approaches. Read More

Opinion / Online

6 ways visual UGC is evolving in the travel sector

By Damien Mahoney - Nosto | May 25, 2023

Authentic, visual user-generated content shared on the likes of TikTok, Instagram and other social channels is becoming central to how travel companies are marketing themselves. Read More

News / Online

Google unveils generative AI boost to search

By Linda Fox | May 24, 2023

During its Google Marketing Live event this week the company shared a number of updates including an example of how its search generative experience could work. Read More

Most Popular
Latest Stories